National Football League (NFL) team the San Francisco 49ers is set to launch a range of new plant-based options at Levi’s Stadium this season.
The franchise will partner with Incogmeato by MorningStar Farms to offer the plant-based alternatives at its home stadium.
Vegetarian and flexitarian fans will still be able to enjoy burgers, brats and sausages at 49ers games, but the products will be plant-based.
Incogmeato and MorningStar will also be donating up to one million Incogmeato Chik’n Tenders to charity and food bank operator Feeding America, as part of the collaboration with the 49ers.
Heidi Ray, marketing director of plant-based protein category of Kellogg Company, said: “We are proud to be the official plant-based protein of the San Francisco 49ers and Levi’s Stadium.
“What you eat on game day is almost as important as the action on the field, so that’s why our partnership is key to delivering what flexitarian 49ers fans want – all of the flavour and none of the meat.”
She added: “Ensuring plant-based protein is accessible is an important initiative for us, so we are thrilled to be partnering with the 49ers and Feeding America this season.”
It is estimated that one in nine Americans could be facing food hunger, and one in seven children also facing hunger according to Feeding America. For every field goal scored by the 49ers, the brands will donate 30,000 Incogmeato Chik’n Tenders to Feeding America food banks in the Bay Area of San Fracisco.
This will eventually amount to one million donations from the plant-based protein-focused company.
Kevin Hilton, 49ers vice president of corporate partnerships said: “We are always looking for ways to bring our fans, our community and a premium food experience, together.
“That’s why, partnering with Incogmeato and MorningStar Farms is a touchdown for not only our fans craving a delicious alternative to meat, but for those facing food insecurities in our region.”