Global Payments is to overhaul services at Mercedes-Benz Stadium after being named official commerce technology provider at the home of the NFL’s Atlanta Falcons.

The payment technology and software solutions provider will power the 71,000-capacity arena’s multi-channel commerce ecosystem through a blending of online and offline fan experiences before, during and after events. Its services have been brought in to enhance the fan experience in restaurants, food and beverage, ticketing and retail.

Atlanta-headquartered Global Payments will also automate back-office processes to streamline operations, inventory management, financial accounting and employee management for the stadium.

“We are thrilled to be providing our digital technologies to a stadium known for its uncompromising commitment to fan-first innovation,” said Cameron Bready, president and chief operating officer of Global Payments. “We are uniquely positioned to serve this world-class facility because of our fully integrated, cloud-based solutions built for large venues and complex organisations, and we cannot wait to showcase our cutting-edge technologies to fans.”

As part of the partnership, Global Payments branding will begin appearing throughout the stadium in 2021. The technology integration will begin in the first quarter of 2022 and continue evolving over the course of the multi-year partnership.

“Continuous innovation is the foundation of AMB Sports and Entertainment and allows us to remain at the forefront of new technologies to help drive our businesses forward,” said Tim Zulawski, chief revenue officer at AMB Sports and Entertainment, which operates the stadium.

“As an organisation, Global Payments has proven their ability to provide premier digital technologies to support a variety of business streams and we are excited to partner together to continue to enhance our world-class fan experience.”

Image: Christopher Alvarenga on Unsplash