Hospitality company Levy UK + Ireland has renewed its partnership with Premier League football club Chelsea.
Levy, the sports and hospitality division of Compass Group UK and Ireland, will continue as Chelsea’s official catering partner until the end of the 2024-25 season.
As part of the renewed agreement, Levy and Chelsea launched Westview, a dynamic new fan space at Stamford Bridge. Westview follows the refurbishment of the West Stand Upper Concourse and Upper Tier seating and will seek to enhance the match-day experience for season ticket holders and match-by-match ticket purchasers.
The Westview project includes two new 360-degree bars and a new food hall. Westview is also equipped with digital technology that is designed to increase the flow of service and reduce queueing times for supporters.
Levy’s new partnership with Chelsea also extends to the club’s women’s team. Fans attending Chelsea FC Women matches at Kingsmeadow will be able to enjoy Levy’s catering and hospitality, with a range of food and drink that is available at Stamford Bridge set to be offered.
Levy will also continue to offer food service to Chelsea’s training facility in Surrey, The Chelsea Health Club & Spa, the Under the Bridge music venue, and Frankie’s Sports Bar and Grill.
Before the start of the COVID-19 pandemic, Levy and Chelsea launched the Premier League’s first fully vegan kiosk and Levy said it will continue to build on its innovative food and drink experiences with the new agreement.
The partnership will also feed into the club’s sustainability targets, which include a 20% reduction in food waste, a focus on local, seasonal, British produce, and a 30% reduction in red meat across the Chelsea estate compared to the 2019-20 season. Menus for meetings and events will also see no red meat available and will have 60% vegetarian or vegan options.
Jon Davies, managing director at Levy UK + Ireland, said: “Across the club, Chelsea FC adopts a tremendously forward-thinking vision around food – ensuring that players and staff as well as home and away fans can readily access modern, great-tasting and sustainable choices.
“Our fantastic track record of collaborating on innovative initiatives such as the first vegan kiosk in the Premier League is something Levy UK + I and Chelsea FC will build on over the coming four years. Launching Westview is the latest in a string of many exciting projects we will be working on together to continue to innovate the club’s catering and hospitality offering.”
Simon Hunter, Chelsea’s head of venue and hospitality, added: “It’s an exciting time to be extending our relationship with Levy UK + I, especially with the opening of Westview. This part of the stadium has been completely overhauled offering faster service times for fans to enjoy the fantastic food and drink Levy UK + I team serves. Continuing to work with Levy also enables both parties to uphold our shared sustainability values, where we are reducing our environmental impact and improving the healthy options available to our guests.”
Image: Levy UK + Ireland