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PTI Digital adds London Stadium to venue portfolio

PTI Digital has been appointed by London Stadium to deliver a connected stadium roadmap for the home of Premier League football club West Ham United.

The roadmap will seek to optimise London Stadium’s customer experience and revenue maximisation. PTI said it has been engaged to “define a strategic approach” to deliver a commercial return on London Stadium’s investment on partnerships with O2/Cisco and EE. 

PTI will be consulting across London Stadium’s technology requirements in the stadium bowl and throughout concourses, including the venue’s IPTV network and at food and beverage concessions.

PTI will look to deliver innovative solutions to enhance the visitor experience during events, integrating services such as Click & Collect in general admission seats and to-seat ordering in hospitality. PTI will also optimise digital menu boards and electronic point-of-sale integration.

Additionally, PTI will work with London Stadium to enable open roaming, through which two or more Wi-Fi systems are integrated to enable customers to move seamlessly from one to another without needing to re-login.

London Stadium chief executive Graham Gilmore said: “We have invested a considerable amount into developing our core connectivity foundations and it was critical to us that we then defined a strategy for capitalising on that investment to create the ideal customer experience. Connecting everything together to create a single customer view that enables a high level of personalisation is our end goal and PTI’s holistic end-to-end approach is absolutely critical in achieving that.”

PTI chief executive Mike Bohndiek added: “We are delighted to bring London Stadium into our burgeoning client roster. Given the work London Stadium has already implemented at what we describe as the critical base layer of the technology pyramid, we are looking forward to building the consumer-facing experience on top of it, driving a highly personalised experience and increased revenues as a consequence.”

PTI also holds partnerships with Oak View Group and Co-op Live, Bristol Sport and Ashton Gate, City Football Group, Norwich City and Edgbaston.

Image: Samuel Regan-Asante on Unsplash