Dolphins accelerate cashless drive with Broxel

The Miami Dolphins NFL franchise has accelerated its transition to a cashless operation at Hard Rock Stadium by signing up financial technology company Broxel as an official partner.

Under the multi-year deal, Broxel will develop an official prepaid debit card for Dolphins fans while also sponsoring the 72 Club premium space.

The cards, which can be used by fans throughout the stadium, will be available by the start of next month, with users also able to manage their expenses inside and outside the venue by downloading the supplementary Broxel App.

“Hard Rock Stadium is a global entertainment destination with world class events, and we look forward to partnering with Broxel to augment our cashless experience for fans,” the Dolphins’ senior vice president and chief revenue officer, Jeremy Walls, said.

Broxel operates in the US and Mexico, as well as across Latin America since earlier this year through an international agreement with Google.

The 72 Club features the most comfortable seats in Hard Rock Stadium and offers visitors the ability to watch replays and highlights on private screens.

In April, the Dolphins struck a deal with software company Zudy that included sponsorship of Hard Rock Stadium’s club and suite level. As part of the agreement, Zudy is working with the Dolphins to enhance and build new systems and modernise operations at Hard Rock Stadium.

Image: Miami Dolphins