Beverage technology company TendedBar will make its full debut this weekend at the NFL American football game between the Jacksonville Jaguars and Denver Broncos at TIAA Bank Field.

The firm, based in Jacksonville and co-founded by Jay Perkins and Justin Honeysuckle, drew up its tech to help high volume venues eliminate waste and increase efficiency at the touch of a button.

TendedBar is a portable, 10-foot-long dispenser of beverages that can hold 10 liquors, 20 litres per type, and 18 mixers at any time. It was tested during the Jaguars’ pre-season game against the Cleveland Browns on August 15, and again when TIAA Bank Field served as the stand-in home for the New Orleans Saints during its regular season opener against the Green Bay Packers last weekend.

For Sunday’s Jaguars-Broncos fixture, seven TendedBars will be in place at various high-traffic areas at TIAA Bank Field. Each bar has four touch screens where fans can scan their driver’s license for proof of age and a credit card number.

Trueface facial recognition technology is then harnessed with information stored in the TendedBar system so customers only need to go through the initial process once. Fans can then use the touch screens to order their favourite drinks, with analytics being utilised to store their most frequent purchases.

“The Jaguars… have been amazing in giving us this opportunity,” Honeysuckle told the Florida Times-Union newspaper. “We’re doing our best to prove them right.”

The Jaguars’ senior vice-president for sales, service and chief content officer, Chad Johnson, added: “Innovation continues to drive the Jaguars in every face of our business, particularly when it comes to the game-day fan experience.

“Our partnership with TendedBar is a great example of using new technology to provide our fans with a premium product with efficiency and ease.”

Honeysuckle said TendedBar is currently reaching out to other pro sports franchises and venues, as well as a theatre chain in Los Angeles.

Image: Excel23/CC BY-SA 4.0/Edited for size