Bell Bank lands naming rights to mixed-use development in Mesa

Bell Bank has acquired naming rights to a new multi-purpose sports and entertainment complex in Mesa, Arizona as part of a deal with Legacy Sports USA and OVG Facilities, the managers and operators of the project.

The 10-year deal was brokered by Global Partnerships, OVG’s sales and marketing arm which is responsible for selling across all OVG arena development projects.

The deal officially rebrands the 320-acre complex, which is scheduled to open in January 2022, as Bell Bank Park. The complex will be the largest of its kind in North America and will include an 8,000-seat multi-purpose stadium, an esports arena and facilities for a range of sports such as football, volleyball, baseball/softball and gymnastics.

Bell Bank Park will also feature an outdoor 2.7-acre lawn for concerts and events, as well as an arcade, a youth gym, yoga studios, fitness centres, food courts and apparel shops.

Michael Solberg, president and chief executive of Bell Bank Park, said: “This long-term agreement reinforces Bell Bank’s commitment to the Phoenix metro area. We’re proud to be the ‘official bank of Bell Bank Park’.

“Our goal has always been not just to grow and thrive here, but to partner with those who want to bring people together and have a lasting impact. As a family-owned company, it’s been especially meaningful to us to connect with the Miller family at Legacy Sports USA, hear about the long-time vision, and become part of the story of what will now be called Bell Bank Park.”

Peter Luukko, chairman of OVG Facilities, added: “Bell Bank Park will be the premier destination for aspiring athletes, sports enthusiasts, and more. It will be the ultimate place to train, play and enjoy live events.

“We are grateful for this new partnership with Bell Bank. Each time people visit and experience the many live sports and entertainment events at Bell Bank Park, they’ll see Bell’s commitment to the community and its support for bringing people and families together.”

Work on Bell Bank Park, which is located next to Phoenix-Mesa Gateway Airport, commenced last September. The complex is set to create over 1,500 jobs and attract five million annual visitors.

Image: Legacy Sports USA