Climate Pledge Arena to feature Amazon’s ‘Just Walk Out’ tech

Amazon’s Just Walk Out technology will be available at four food and beverage outlets at Climate Pledge Arena, when the home of the Seattle Kraken NHL franchise opens next month.

The outlets, equipped with the technology and the Amazon One payment system, will help to minimise queuing times, the NHL team said.

Guests visiting the four Just Walk Out-enabled stores will be able to insert their credit card at the location’s entry gates in order to shop, or alternatively they will be able to hover their palm over an Amazon One device to enter.

Once inside, guests can take what they want and then just leave, with their credit card charged for the items after they leave the outlet.

Fans can sign up to the Amazon One palm recognition service in less than a minute at any of the Amazon One enrolment kiosks located near the Just Walk Out technology-enabled stores on the arena’s main and upper concourses.

“For us, the fan experience inside Climate Pledge Arena is paramount; we want it to be simple, safe and fast for every guest,” said Todd Humphrey, senior vice-president of digital fan experience for the Seattle Kraken. “We are thrilled to work with Amazon to use their groundbreaking technology to make it as easy as hovering your palm, picking an item off a shelf, and leaving to make your purchase.”

The Just Walk Out technology-enabled stores will sell beer, wine, soft drinks, coffee, water, and feature food offerings from The Climate Collective, the arena’s food and beverage programme. Guests purchasing alcohol will be required to show their ID to a store attendant for age verification.

Dilip Kumar, vice-president of physical retail and technology at Amazon, said: “Our physical retail technologies are designed to remove friction for customers as they shop, and we’re thrilled Climate Pledge Arena is offering checkout-free experiences for their guests so they can quickly get what they need and return to their event.”

Amazon has an existing relationship with the venue, having acquired its naming rights last year.

Image: Climate Pledge Arena