Suncorp extends commitment to ‘The Cauldron’

Australian insurance group Suncorp has extended its naming rights deal with the Brisbane stadium nicknamed ‘The Cauldron’, as the venue prepares to host the National Rugby League’s Grand Final for the first time.

Suncorp has extended its backing for up to 10 more years. The company’s partnership with the 52,500-capacity venue’s owner, Stadiums Queensland, and operator, ASM Global, is one of the longest in Australia and globally, after first signing in 1994.

Suncorp Stadium general manager, Alan Graham, said: “Both brands are synonymous with quality and the relationship typifies the strong community bond and connection we both share.

“There’s a whole generation who have never known the stadium by any other name than Suncorp Stadium. Suncorp’s sponsorship has helped ensure the Stadium retains its status as one of the most exciting and entertaining stadiums on the planet.”

Queensland is hosting the NRL Grand Final for the first time this week after COVID-19 restrictions led to New South Wales’ withdrawal earlier this month. The entire finals series will be held in the state, with Suncorp Stadium to host the Grand Final on October 3.

The plan for the finals was agreed following discussions between the Australian Rugby League Commission (ARLC) and the Queensland Government after the NSW Government confirmed it would not be able to host matches due to the continuing lockdown in the state. Sydney, the spiritual home of rugby league in Australia, has held the NRL Grand Final and its previous incarnations since 1908.

Commenting on the extension of the naming rights deal, Suncorp Group CEO Steve Johnston said: “Suncorp Stadium has been home to sporting battles, epic concerts and it even withstood the 2011 floods. It is part of our Queensland way of life and that’s why we’ve been a proud partner of the stadium for over 25 years.

“Our business has a long and proud heritage in Queensland, and we look forward to being part of the state’s exciting future.”

Image: Suncorp Stadium