ASM Global has entered into a wide-ranging partnership with the Nashville Superspeedway, which becomes the operator’s first motor-racing venue.
As part of the agreement, ASM Global will bring concerts, lifestyle festivals, and drive-through and walk-through exhibits to the speedway complex, which currently hosts events in NASCAR’s Cup Series, Xfinity Series and Camping World Truck Series.
The Nashville Superspeedway opened in 2001 and has a capacity of 38,000. Its non-exclusive agreement with ASM Global commenced on September 28.
Erik Moses, president of the Nashville Superspeedway, said: “We are thrilled to partner with a global industry leader like ASM Global to continue the work we began a year ago to reopen, revitalise and reposition the Nashville Superspeedway as a beloved racetrack on the NASCAR circuit and a leading venue in Middle Tennessee for a diverse assortment of live events.
“The enthusiastic response to our first NASCAR tripleheader race weekend, including the sold-out inaugural Ally 400 NASCAR Cup Series race on Father’s Day 2021, and the support we’ve seen for the other events hosted here in the last year has strengthened our confidence in our ability to curate, attract and host top-quality sports and entertainment events at the Nashville Superspeedway. We look forward to working with ASM Global to bring exciting entertainment to the residents, visitors and guests of Middle Tennessee.”
Chuck Steedman, ASM Global’s executive vice-president for strategy and development, added: “As the world’s leading provider of live-event experiences, ASM Global is uniquely positioned to provide world-class entertainment opportunities for music and sports fans in Middle Tennessee and throughout the region.
“We are tremendously excited to work with Erik Moses and the team at the Nashville Superspeedway and to have the Superspeedway as our first auto-racing venue. The team is very active in the desire to bring a multitude of events to the Superspeedway.”
ASM Global operates a number of major venues around the world, including Allegiant Stadium in Las Vegas, Optus Stadium in Perth and AO Arena in Manchester. In August, ASM Global added two planned venues in Jeddah, Saudi Arabia to its growing portfolio.