PepsiCo Beverages North America has entered into a partnership with the Seattle Kraken and the NHL team’s Climate Pledge Arena, which will stage its first game this month.
As part of the agreement, PBNA will deliver PepsiCo products to Kraken fans at the 17,000-seat arena. PBNA also plans to introduce sustainable packaging within the arena, aligning with the venue’s commitment to being 100% free of single-use plastics by 2024.
PepsiCo has committed to the sustainability goals of Climate Pledge Arena and will join the pledge to regularly reporting greenhouse gas emissions, implementing decarbonisation strategies and neutralising any remaining emissions to achieve net-zero annual carbon emissions by 2040.
The Climate Pledge was launched in 2019 by Amazon and Global Optimism, and calls on signatories to be net-zero carbon across their businesses by 2040. Seattle-headquartered Amazon acquired naming rights to the arena last year and will use the home of the city’s new NHL team to promote its climate change message.
PBNA becomes the exclusive carbonated soft drink, water, sports performance, energy, tea, juice and mixers provider of the Kraken and Climate Pledge Arena. To mark the new partnership, a monorail train on the Seattle Center Monorail will be wrapped as the Pepsi Zero Sugar Express.
Claudia Calderon, vice-president of marketing for PBNA’s West Division, said: “Seattle is one of the most iconic communities in America – a bustling urban city that has kept community and sustainability at the forefront of their lives for decades.
“As the newest member of the Climate Pledge Arena team and the Kraken faithful, PBNA is committed to giving fans the unapologetic experiences they need to cheer on the Kraken from the first puck drop through the final horn, while staying true to the values of the team and community.”
The first game at Climate Pledge Arena will see the Kraken take on the Vancouver Canucks on October 23. Coldplay will officially open the arena with a concert on October 22.