The Tampa Bay Lightning NHL franchise has become the first professional sports team to partner with checkout services provider Fast.
The agreement will provide guests attending games or events at Amalie Arena with a streamlined e-commerce experience when purchasing merchandise.
The Fast technology was recently installed at Amalie Arena and on TampaBaySports.com and allows customers to find and buy items with one click rather than navigate through multiple sites and online payment fields.
The technology enables fans to scan one of the more than 10,000 QR codes placed on cup holders at Amalie Arena in order to make instant purchases. The technology is currently restricted to merchandise but could eventually extend to ticket sales and food and beverages.
Domm Holland, chief executive and co-founder of Fast, said: “Vinik Sports Group and the Tampa Bay Lightning have been exceptional at building a unique and engaging fan experience, and we were eager to partner with them to bring headless checkout to Amalie Arena.
“Now fans could easily scan a QR code on their cup holder to purchase merchandise, future match tickets, sponsor products, or concert merchandise through Fast Checkout with just one click from the comfort of their seat.”
Jarrod Dillon, chief marketing and revenue officer at Vinik Sports Group, which manages the Lightning, added: “Being the first professional sports team to partner with Fast is both an honour and a unique opportunity to enhance the fan experience year-round at Amalie Arena.
“Our partnership will allow Vinik Sports Group to enable fast and easy purchasing via QR code and one-click checkout to our fans on TampaBaySports.com.”
The technology will debut during the Lightning’s game against the Pittsburgh Penguins at Amalie Arena later today (Tuesday).