South Australian family-owned Coopers Brewery has agreed a five-year extension to its naming rights deal with Coopers Stadium in Adelaide.

The venue, otherwise known as Hindmarsh Stadium, is the home of A-League football club Adelaide United. The extension takes the partnership out to 2028, representing a 15-year investment by Coopers in South Australia’s home of football.

As part of the sponsorship, Coopers will retain pouring rights across Adelaide Venue Management’s three venues, including Coopers Stadium, Adelaide Entertainment Centre and Adelaide Convention Centre.

In November 2020, it was announced that Coopers Stadium was set for a A$45m (£24.6m/€29.1m/$33.7m) revamp as the city targeted hosting matches at the 2023 FIFA Women’s World Cup.

South Australia’s government pledged a total of A$89m for redevelopment at Coopers Stadium and Memorial Drive Tennis Centre in its budget for the coming year. A total of A$209m was earmarked to deliver a “a sporting golden era” through the State Sport and Recreation Infrastructure Plan.

The redevelopment of the 16,500-capacity Coopers Stadium is set to deliver a new pitch, upgraded lighting and shade covering over the east grandstand. The stadium will also welcome new and upgraded changerooms, enhanced media/broadcast facilities, and improved disability access and corporate facilities.

Coopers Stadium was in April confirmed as a venue for the 2023 Women’s World Cup in Australia and New Zealand, with Auckland’s Eden Park to stage the opening match and Sydney’s Stadium Australia to host the final.

The tournament will take place in 10 stadiums across nine host cities, with Australia and New Zealand to host one semi-final match each.

Other host cities include Brisbane (Suncorp Stadium), Dunedin (Forsyth Barr Stadium), Hamilton (Waikato Stadium), Melbourne (AAMI Park), Perth (HBF Park) and Wellington (Sky Stadium). Sydney’s Allianz Stadium will also be a host venue alongside Stadium Australia (formerly ANZ Stadium).

Image: Coopers Stadium