Clippers’ digital twin drives off-plan sales for Intuit Dome

LA Clippers have embraced the latest digital visualisation to drive sales and engagement ahead of the team’s move to Intuit Dome, the technologically advanced basketball and entertainment arena set to open for 2024/25 season.

The team’s Venue Twin (powered by OnePlan) has been implemented at the Clippers’ Experience Center in Downtown Los Angeles to give prospective customers a truer sense of the arena, the suites and its surroundings – long before Intuit Dome opens.

Driving conversion

The hyper-realistic Venue Twin is a fully visualised and interactive digital twin of the new Intuit Dome – showcasing what the suites and in-arena views will look like. The Venue Twin fly-throughs help drive conversion by enabling prospective buyers to view what their future suite will look like.

Venue Twin provides a true-to-life version of sports and entertainment venues, that can be customised for any need. It incorporates a SuiteView tool lets commercial teams design hospitality suites to attract sponsors and VIP buyers, while the SeatView tool can be integrated into a client’s website and ticketing platforms for the most advanced fan experience at point of purchase.

Venue Twin is fully interactive, giving the ability to plan objects, signage, branding and more in your stadium at the touch of a button.

Being there

“Venue Twin provides huge commercial opportunities for major venues. Typically, selling luxury suites to premium buyers when a stadium is still in construction meant showing bland image renderings that are limited in giving a real feel of what the suite will be, and almost impossible to even imagine what your view of the court would be”, says Paul Foster, OnePlan and VenueTwin CEO

He continues: “Our relationship with the LA Clippers shows how sports teams can create a ‘second stadium’ to engage their audiences.”