Sports and entertainment business technology services provider EngageRM has announced a partnership with National Rugby League (NRL) club, South Sydney Rabbitohs. 

The new agreement will overhaul the Rabbitohs’ corporate services technology and the team will now be able to provide an amplified experience to partners, sponsors and clients. 

The Rabbitohs will now manage sales, fulfilment, operations and engagement through one platform. 

EngageRM chief executive Ned Coten said: “We are delighted to join with Rabbitohs, one of Australia’s leading and most-celebrated sports teams. This is a significant and welcome partnership for us within the NRL and will put the Rabbitohs on top of the league in terms of their corporate services.

“We look forward to working closely with them in the coming years and assisting them in maximising levels of engagement with their partners and clients and the value of those relationships.”

EngageRM works with a number of major sports clubs and venues across Australia, the UK and the US including Melbourne Cricket Ground (MCG), Manchester’s Co-Op Live venue, as well as the NBA’s La Clippers and LA Lakers. These clubs and arenas use EngageRM’s solution, which is built on the Microsoft Dynamics365 platform. 

The Rabbitohs’ head of commercial partnerships Adam Cosgrove added: “This is a transformational partnership for our organisation, allowing us to greatly develop our corporate and commercial services through the integration of best-in-class technology from an operator at the head of global technological innovation. 

“By bringing all areas of corporate engagement together – from first interaction to retention, ticketing to networking, functions to multi-year sponsorship deals – our organisation will get a true, single view of our corporate customers, which allows us to increase partnership revenues and our customers to benefit from a data-led, enhanced service.”

For more information on the services EngageRM provides, check out our in-depth interview with Coten and company founder Brett Yorgey.

EngageRM is a sponsor of this year’s TheStadiumBusiness Summit, which will take place at Emirates Old Trafford in Manchester on November 30 and December 1. Click here to meet them.

Image: EngageRM