Cavs partners with Fast for one-click purchases

NBA team Cleveland Cavaliers has teamed up with Fast to provide payment services at Rocket Mortgage FieldHouse and on its online platforms.

It is the first NBA partnership for San Francisco-headquartered Fast, which provides a streamlined one-click checkout service.

The technology will be uniquely applied in-venue at Rocket Mortgage FieldHouse utilising QR codes that will be applied to seatbacks in the bowl, as well as on designated digital signs on the venue concourse. A simple scan of the code with a mobile device will allow fans in attendance to make an instant purchase of the ‘Item of the Game’ – such as a Cavs hat or shirt – presented by Fast.

For those shopping from home, the Fast checkout service will also be available for customers that purchase any item at CavaliersTeamShop.com, as well as on the online team shops of the AHL Cleveland Monsters and G League Cleveland Charge.

“We know our fans appreciate simplicity and providing a one-click purchase option greatly improves their shopping experience with us,” said Nic Barlage, Cleveland Cavaliers president of business operations.

“Whether it be while shopping online at the Team Shop or at the FieldHouse for the discounted ‘Item of the Game,’ this technology eliminates the burden of executing multiple steps in order to get what you want.

“For those that have already experienced this convenience during their online shopping experiences, it is easy to understand why we feel this one-click service is critical to the future success of our e-commerce platform and the associated fan experience. We’re excited to be the first NBA team to utilise this technology alongside our partners at Fast.” 

Fast will also be integrated into a joint marketing initiative that leverages Cavaliers social media posts and email campaigns to promote merchandise, as well as a digital campaign around the upcoming 2022 NBA All-Star Game and week in Cleveland.

“The Cleveland Cavaliers are renowned within the NBA for creating a one-of-a-kind fan experience, and we were eager to partner with them to bring one-click and headless checkout to CavaliersTeamShop.com and Rocket Mortgage FieldHouse,” said Domm Holland, CEO and co-founder at Fast.

“They are true innovators in fan engagement, and we look forward to making it faster and easier for Cavaliers fans to support their team.”