Legends teams up with Syracuse Athletics in decade-long deal

Legends has linked up with Syracuse Athletics in a 10-year partnership to integrate data analytics, marketing, funding, premium seating and general ticket sales initiatives. 

Syracuse University will benefit from the stadium operations, merchandise, food and beverage giant’s ongoing market research, enabling management to make informed decisions on new experiences for fans and optimal pricing strategies to maximise attendance. 

“We are committed to delivering a world-class fan and student-athlete experience and Legends has proven to deliver work class ticket sales and philanthropic services among their notable partners within professional and collegiate athletics,” said John Wildhack, director of athletics at Syracuse. 

Deputy director of athletics and chief marketing officer, Andrew Goodrich, added: “We are incredibly excited to use these innovative platforms. They will allow Syracuse Athletics to better understand the needs of Orange fans.”

The partnership with Legends will enable Syracuse to identify effective fan and donor engagement strategies for its ‘Cuse Athletics Fund.

The alliance will also include a relationship between Syracuse University’s Falk College of Sport & Human Dynamics. It will push for the inclusion of students in the sports entertainment industry, with pupils benefitting from project-based work, on-hand experience and mentorship. 

Michael Veley, Falk College Sport Management founding director and chair, said: “The Department of Sport Management is extremely excited to be part of this ground-breaking initiative with Legends and Syracuse Athletics. I have immense respect for what Legends has achieved in the sport industry as an innovative leader and cutting-edge company. 

“Our students will benefit greatly from this partnership and its real-world applications, and in turn will be able to provide valuable support in multiple sectors to enhance Syracuse Athletics’ mission to its stakeholders.” 

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