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AT&T Stadium hospitality boosted by new comms system

Hospitality employees at AT&T Stadium are to be assisted in their duties by the integration of communications services from Relay.

Legends Hospitality, which leads hospitality at the Dallas Cowboys’ home venue, has signed three-year partnership signed with the communications platform for frontline workers.

Relay will supply more than 400 next-generation, voice-first technology devices for staff use at the 80,000-capacity venue, replacing obsolete walkie-talkies.

The pocket-size device, weighing less than half a pound, will be allocated to stewards, suite expeditors, servers, runners, barbacks, managers and supervisors, to provide cloud-based Slack-like communications and inventory management for the nearly 300 points of sale and 350 suites at the stadium.

“It is important to us as an organisation to invest in technology when we know that it will provide added value to ticket holders and customers,” said C.T. Nice, senior vice president at Legends.

“We are compelled to meet the 21st-century demands of customers by optimising our inventory, communications, and workflow. We believe Relay will be the right partner to help us continue to enhance that 360-degree service solution.”

While traditional two-way radios are limited by range and repeaters, a Relay operates on WiFi and 4G networks that enable users to stay in communications with their colleagues much like how a smartphone works.

The devices – to be used at an NFL stadium for the first time – also provide GPS and 3D-mapping capabilities and language translation features, and enhance accountability and verification.

“The partnership marks this as the first NFL stadium to be powered by Relay,” said Barbara Sharnak, Relay’s vice President, Business Development & Marketing Strategy at Relay. “We’re proud to work with the best-in-class hospitality operator in Legends at the iconic AT&T Stadium property to provide the most sophisticated communications technology for food and beverage operations that ultimately will enhance the complete fan experience.”