Madison Square Garden is set for a digital overhaul thanks to a new partnership between its owners and digital services and consulting company, Infosys.

Through a deal with Madison Square Garden Sports and Madison Square Garden Entertainment, Infosys has become the digital innovation partner of key MSG properties including the New York Knicks in the NBA, NHL’s New York Rangers and Madison Square Garden arena. 

MSG Entertainment and Infosys will create a digital command centre inside The Garden, which will include Infosys’ service and technology platforms. The centre will provide staff with enhanced, real-time oversight of event operations. 

Andrew Lustgarten, president and chief executive of MSG Sports and president of MSG Entertainment, said: “Madison Square Garden welcomes millions of people each year and one of our most important priorities is finding new ways to deliver a world-class experience to each and every one of them, down to the smallest detail – this Infosys platform helps us do just that. 

“Madison Square Garden welcomes millions of people each year and one of our most important priorities is finding new ways to deliver a world-class experience to each and every one of them, down to the smallest detail – this Infosys partnership helps us do just that.” 

Infosys will work to enhance the experience of Knicks and Rangers fans by delivering in-depth stats during games. The Bengaluru, India-based company will also partner with Knicks Gaming, an esports brand from MSG Sports.

Salil Parekh, CEO of Infosys, added: “As a business that understands the obligations of enterprise to drive sustainable performance we are delighted to be part of the iconic Madison Square Garden’s journey as it continues to evolve into a smart arena. 

“As digital innovation partners, we’ll deliver the cutting-edge advantage of our platforms to unlock value for MSG through new efficiencies that enable fans to immerse themselves in all aspects of the events at The Garden so they come to appreciate the MSG-experience even more.”

MSG Sports and MSG Entertainment has also named Caesars Sportsbook as an official sports betting partner of the Knicks, Rangers and Madison Square Garden. 

Ceasars will also have a branded, premium hospitality space inside the arena that will be open for Knicks and Rangers games, as well as some additional events. Caesars Rewards members and customers that sign up for Caesars’ mobile app will have the opportunity to use the space. 

Ron Skotarczak, executive vice president of marketing partnerships for MSG Entertainment, said: “We’re thrilled to welcome Caesars Sportsbook – a renowned band in the sports betting industry – to the MSG Sports and MSG Entertainment families. 

“Caesars Sportsbook is a key player in the growing world of sports betting – and we look forward to utilising this partnership to further strengthen our brands’ connection with Caesars customers, while also providing the company with significant exposure across our unrivalled set of assets.” 

Image: Seth Hoffman on Unsplash