The San Francisco 49ers NFL franchise is teaming up with Save Our Water to encourage California residents to save water, following the state’s second driest year on record.

The partnership aims to raise awareness about the importance of conserving water, and the 49ers will be implementing water-conscious signage around facilities and water fountains at Levi’s Stadium. 

49ers executive vice president and Levi’s Stadium general manager Jim Mercurio said: “As the oldest professional sports team in the Bay Area, we have called the state of California home for 75 years. We recognise our responsibility to encourage the faithful to use less water, especially during these crucial times. 

“We are confident that partnering with Save Our Water will enhance our ability to help educate all Californians and provide additional tools and resources geared toward conserving water for the future of our communities and our families.” 

Levi’s Stadium was opened in 2014 and was the first venue in California to connect to the city’s recycled water system, which accounts for around 85% of all water usage. Using this system and installing water-efficient fixtures have helped to reduce water consumption at the stadium by 44%.

Ryan Bailey, Department of Water Resources’ Water Use Efficiency branch manager, added: “California is experiencing historic drought conditions driven by climate change and as we anticipate another water year, we are calling on all Californians to come together to save water. 

“We are excited to have the 49ers as partners in this conservation effect and together we encourage everyone to make daily changes to conserve water.”

Image: San Francisco 49ers