As part of its lead sponsorship of the SoCal Challenge – a US college sports tournament – digital twin software specialist Venue Twin has released a 30-second TV commercial to promote OnePlan’s hyper-realistic stadium planning and commercial tool

The advert showcases a number of Venue Twin features including the ability to plan events, sell hospitality and change pitch-side advertising at the click of a button. 

The SoCal Challenge, staged in San Juan Capistrano, California, is a multi-team event featuring eight top Division I men’s college basketball teams. A portion of the proceeds from sponsorships will go to the Team Together Foundation, established to empower youth and young adults who have experienced inequalities in the areas of education and overall life experiences.

As lead sponsor of the SoCal Challenge, Venue Twin branding features court-side and on-premise at the event, as well as the TV commercial being aired nationally.

The company says “the commercial, being broadcast nationally in the US on CBS Sports, marks a new milestone for OnePlan”.

The company recently showcased the NBA’s LA Clippers application of Venue Twin to boost sales and engagement ahead of its move to Intuit Dome.

More details on how stadiums and arenas are using Venue Twin here.