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Miami Dolphins aim for fan XP boost via branded payments card

Miami Dolphins has introduced its new branded debit card aimed at simplifying payments and enhancing fan engagement at Hard Rock Stadium.

Developed by payments group Broxel, card functionality includes shopping purchases, sending money and coordinating payments at Hard Rock Stadium and receiving VIP access and rewards related to the NFL team. Fans can enhance their experience, manage their expenses and preload their card in seconds through their smartphone on Broxel’s virtual wallet.

The card, fully branded with the Dolphins logo, is the latest transition towards a cashless operation at Hard Rock Stadium.

“We are excited about expanding our cashless experience with Broxel,” said Jeremy Walls, senior vice president & chief revenue officer of Miami Dolphins. “This is the opportune time for Dolphins fans to connect with this innovative and exciting technology.”

The Dolphins and Broxel are inviting fans to actively participate in the development of new capabilities. Users can already access special prices on tickets, merchandise discounts and promotions on concessions.

“We wanted to create a bespoke experience for the Dolphins fan base. A card you can find useful, secure and easy to use every day, that brings the fans closer to the team through unique experiences. We have built the real card for true fans,” said Gustavo Gutierrez, founder and chief executive of Broxel.

“In a world full of noise and complexity, we decided to have a different approach: keep it simple and listen. That is why we developed a card that is safe and easy, accepted worldwide, and offers rewards that go beyond money, through experiences and emotions around the Dolphins.

“We want to listen to what the Dolphins fans have to say to develop new functionalities and capabilities.”

In April, the Dolphins struck a deal with software company Zudy that included sponsorship of Hard Rock Stadium’s club and suite level. As part of the agreement, Zudy is working with the Dolphins to enhance and build new systems and modernise operations at Hard Rock Stadium.