Close Menu
The Stadium BusinessThe Stadium Business
  • News
  • Projects
  • Operations
  • Business
  • Job Listings
    • Job Dashboard
  • Insights
  • Meetings
    • The Stadium Business Summit
    • Design & Development Summit
    • The Stadium Business Asia
    • The Ticketing Business Forum
    • The Ticketing Business Asia
  • Regions
Facebook X (Twitter) Instagram
LATEST:
  • Munich Arena lands Live Nation partnership
  • Real Madrid planning huge new innovation district
  • WRU to explore redevelopment of Principality Stadium
  • Redwood completes acquisition of Reading, SCL Stadium
  • Reale Arena to be fitted with 2,000 extra seats
  • Tech Stack: Formula 1, Wembley and more
YouTube LinkedIn Flickr
Register for #SBS25
The Stadium BusinessThe Stadium Business
  • News
  • Projects
  • Operations
  • Business
  • Job Listings
    • Job Dashboard
  • Insights
  • Meetings
    • The Stadium Business Summit
    • Design & Development Summit
    • The Stadium Business Asia
    • The Ticketing Business Forum
    • The Ticketing Business Asia
  • Regions
Subscribe
The Stadium BusinessThe Stadium Business
Home»Features»NFL awards international marketing rights to 18 teams

NFL awards international marketing rights to 18 teams

Rob RidleyBy Rob Ridley16th December 20214 Mins Read Features Industry News 196 Views
Tottenham Hotspur Stadium in London, England
Share
Facebook LinkedIn Twitter Email WhatsApp Copy Link

The National Football League (NFL) has unveiled the next stage of its global development plans by revealing that 18 of its teams have been granted access to 26 International Home Marketing Areas (IHMAs) across eight different countries.

The conclusion of the ground-breaking, new initiative for the League grants clubs access to international territories for marketing, fan engagement and commercialisation as part of a long-term, strategic effort to enable clubs to build their global brands while driving NFL fan growth internationally. It also potentially sets out a template for future games held overseas.

As part of the IHMA program, clubs will have access to international markets for at least a five-year term, during which a franchise will have rights to pursue activities in that international market that are consistent with what they can do in their domestic HMA.

This includes in-person and digital marketing, corporate sponsorship sales, fan events and activations, youth football activities, merchandise sales and co-marketing relationships with other sports and entertainment properties in the market. Clubs can begin to activate in their awarded market(s) on January 1, with the allocation being as follows:

UK: Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets and San Francisco 49ers

Mexico: Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Pittsburgh Steelers and 49ers

Germany: Carolina Panthers, Chiefs, New England Patriots and Tampa Bay Buccaneers

Canada: Vikings and Seattle Seahawks

Spain: Bears and Dolphins

China: Los Angeles Rams

Brazil: Dolphins

Australia: Rams

In March, it was announced that the NFL would change its season structure for the first time since 1978 after clubs voted to approve measures that will also usher in a new system to allocate international games.

The enhanced season will ensure that, beginning in 2022, all 32 clubs will play internationally at least once every eight years. The NFL said the scheduling of up to four neutral-site games per year in a country outside the United States will focus initially on Canada, Europe, Mexico, South America and the UK. In addition, interested clubs can continue to volunteer to play home games internationally, as is currently the case.

Coupled with the League’s commitment to International Games, the NFL said that it will use its “best efforts” to ensure clubs play their international games in their International HMAs, “where possible”. Following the launch of this initiative, clubs may submit future proposals for International Committee review annually each spring.

“NFL fandom begins with our clubs,” said Christopher Halpin, NFL executive vice-president and chief strategy and growth officer. “This important initiative enables NFL teams to develop meaningful, direct relationships with NFL fans abroad, driving fan growth and avidity globally.

“We were very pleased with the number, creativity and level of commitment of club proposals across the board in this initial application period and look forward to teams launching their efforts early next year.”

Joel Glazer, Tampa Bay Buccaneers owner/co-chairman and NFL International Committee chairman, added: “This announcement is a significant milestone in our efforts to broaden the NFL’s global reach by building long-term relationships with these international markets that will play a large role in the continued growth and expansion of our sport for years to come.

“Much of our league success is rooted in the strong connection that our individual teams have built with their fans, and this initiative creates many more avenues for engaging and energising our international fanbase.”

The NFL told TheStadiumBusiness.com in October that it is keen to return to Wembley Stadium in 2022, but admitted that it faces scheduling challenges as it looks to draw up an international game calendar next year.

The 2021 London Games drew to a thrilling close on October 17 as the Jacksonville Jaguars ended their 20-game losing streak by securing a tight 23-20 win over the Miami Dolphins in front of 60,784 fans at Tottenham Hotspur Stadium.

The NFL also announced in October that the German cities of Düsseldorf, Frankfurt and Munich are in discussions to host regular-season games. The three cities were invited to proceed to the ‘candidate phase’ of the selection process following an initial period in which expressions of interest were received from multiple cities.

American Football Fan Engagement Marketing NFL NFL International Series
Follow on Google News Follow on RSS
Share. Facebook Twitter LinkedIn Email WhatsApp Copy Link
Previous ArticleGreen light for sports betting at Chicago stadiums
Next Article NBA, NHL games limited to 50% capacity in Ontario
Rob Ridley

Related Posts

Design & Development

Browns speak out as ‘Plan B’ stadium project emerges

9th May 2025270 Views
Operations

Case Study: SoFi Stadium enhances operational efficiency with Signature Systems

7th May 2025213 Views
Design & Development

Commanders to build new roofed stadium in DC

29th April 2025746 Views

Get this News delivered to your inbox

Top Posts

Munich Arena lands Live Nation partnership

15th May 20253 Mins Read

Real Madrid planning huge new innovation district

15th May 20252 Mins Read
YouTube LinkedIn Flickr
  • Home
  • About Us
  • Privacy Policy
  • Job Listings
  • Contact Us
Copyright © 2025 Xperiology. All rights reserved.

Type above and press Enter to search. Press Esc to cancel.

X We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Settings to provide a controlled consent.
Read More Settings ACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
__cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__lc_cid2 yearsThis is an essential cookie for the website live chat box to function properly.
__lc_cst2 yearsThis cookie is used for the website live chat box to function properly.
__oauth_redirect_detectorpastThis cookie is used to recognize the visitors using live chat at different times inorder to optimize the chat-box functionality.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
last_pys_landing_page7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
last_pysTrafficSource7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_first_visit7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_landing_page7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_session_limit1 hourAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_start_sessionsessionAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pysTrafficSource7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
vuid2 yearsVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
Save & Accept