Cardinals, BetMGM lift lid on first NFL stadium sportsbook

Arizona Cardinals and BetMGM have revealed a first look at their plans for the first retail sportsbook at an NFL stadium.

The sports betting and iGaming operator, and the franchise, have released initial images of the nearly 17,000-square-foot BetMGM Sportsbook scheduled to open on the State Farm Stadium campus in time for kick-off of the 2022 NFL season.

The latest news comes after it was announced in August that State Farm Stadium would be fitted with a retail sportsbook as part of a wide-ranging partnership between the Cardinals, BetMGM and Gila River Hotels & Casinos.

The agreement with the Cardinals and Gila River Hotels & Casinos marked BetMGM’s first in Arizona. BetMGM is set to open further retail sportsbooks at its three Arizona Gila River properties – Wild Horse Pass, Lone Butte and Vee Quiva – as part of the deal.

Construction has begun on the two-story, sports and entertainment venue that will operate on both event and non-event days. Cardinals owner Michael Bidwill said: “Since the launch of our partnership with BetMGM last August, the response has been incredible.

“When this sportsbook opens next season, it will provide an opportunity to engage and entertain our fans in a way that is unprecedented.”

The BetMGM Sportsbook, located on the north side of The Great Lawn, aims to combine the energy and viewing options of a state-of-the-art sportsbook with the amenities of a world-class sports bar.

Featuring dual entrances from both sides of The Great Lawn, guests will experience a massive video wall to watch games, enhanced gameday parking options, as well as both indoor and outdoor dining options.

With a capacity of 500, the facility will feature a 265-square-foot video wall and 38 televisions. Sports fans will be able to place wagers at trading windows or utilise more than 25 betting kiosks placed throughout the space. 

“The Arizona Cardinals and BetMGM are both committed to enhancing the gameday experience for fans in new and creative ways,” said BetMGM CEO, Adam Greenblatt. “The BetMGM Sportsbook at State Farm Stadium will be one of the most unique and innovative additions to a venue that the sports and entertainment industry has ever seen.”

The BetMGM Sportsbook at State Farm Stadium will complement the BetMGM mobile app that launched statewide in Arizona in September.

Images: Arizona Cardinals/BetMGM