Premium sportswear brand Castore has signed a strategic partnership with Silverstone, home of Formula 1’s British Grand Prix.
As part of the agreement, Castore will launch a new e-commerce store for Silverstone and serve as its exclusive merchandise reseller. New ‘Castore x Silverstone’ lifestyle and fanwear ranges will be available to purchase, while Castore will also become Silverstone’s teamwear supplier.
Additionally, Castore will undertake a fit-out of the new Silverstone megastore, where its new ranges will be available alongside Castore’s mainline collections and other Silverstone merchandise.
Castore will also continue to support Silverstone’s official merchandise hubs across its race weekends.
Rich Brooks, brand director for motorsport at Castore, said: “Silverstone is a perfect alignment with Castore as we’re two premium British brands that are passionate about motorsport, innovation and providing exceptional experiences.
“We’re so excited about being able to provide our Castore x Silverstone lifestyle collections and fanwear in Silverstone’s megastore. It’s not lost on us how iconic it’ll be to see the Silverstone team wearing our exclusive teamwear collections too.”
Nick Read, Silverstone’s commercial director, added: “We’re truly excited to join forces with Castore to improve the Silverstone leisurewear collection for fans and to develop a brand-new team uniform. I am confident, through this partnership, that we will be able to provide the highest quality range of clothing for our customers and fans.”
The Castore-Silverstone e-commerce launch will be in mid-February.