Crypto.com has agreed a nine-year deal to become the title partner of the Miami Grand Prix, with the cryptocurrency platform set to back various fan experience elements of Formula 1’s new race at the Hard Rock Stadium campus.
The long-term deal between Miami GP and Crypto.com is the first commercial partnership to be announced in the build-up to the inaugural event that will take place on the new 5.41km Miami International Autodrome circuit in Miami Gardens.
The Miami International Autodrome, which was named in September, will be the 11th different venue in the United States to host a world championship F1 race following the agreement of a 10-year deal in April 2021 and will form round five of this year’s campaign on the weekend of May 6-8.
Jeremy Walls, senior vice-president and chief revenue officer of Hard Rock Stadium and the Miami Grand Prix, said: “We share their commitment to innovation and will apply those high standards to the fan experience at the Formula 1 Crypto.com Miami Grand Prix. This will be an international event and we look forward to growing together on a worldwide scale.”
F1 fans are already familiar with the logos of Crypto.com, as the platform became a global partner of Formula 1 in 2021, sponsoring the new Sprint series. The company has also been striking numerous other sponsorship deals in the sports sector and in November sealed a 20-year deal for the naming rights to what was then Staples Center in Los Angeles.
In addition to prominent signage across the circuit, Crypto.com branding will be integrated across the Miami Grand Prix campus. The Crypto.com Terrace hospitality area will feature 360-degree views of the track, including an exclusive observation deck at Turn Four. Level one of this space will be open to all fans attending the event.
The Crypto.com Fan Zone will also be located in the centre of Hard Rock Stadium, on the field of the home of the NFL’s Miami Dolphins, and will feature a host of entertainment and activities across the weekend.
“Building on our global partnership with Formula 1, we are thrilled to be the first commercial title partner of the Formula 1 Crypto.com Miami Grand Prix in the city that is fast becoming the crypto centre of the US,” said Kris Marszalek, co-founder and CEO at Crypto.com.
“Technology and innovation are at the core of what we do, which strategically aligns with the sport of racing, and together we will create exciting experiences at the intersection of Web3 and F1 racing.”
Images: Miami Grand Prix