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Croke Park moves towards cashless future

Dublin’s Croke Park has partnered with Irish payment solutions company AIB Merchant Services to transform the stadium into an almost entirely cashless venue.

The venture, supported by financial services firm Visa, supports Croke Park’s vision of providing the fastest possible service to patrons with a view to reducing queueing times for fans. The investment sees over 400 Clover terminals installed across the stadium’s 90 concession units, resulting in 80% of transaction locations being totally cashless.

Croke Park will still maintain limited cash services across its food and drink concession units, with one till at each unit accepting cash for those wishing to use it.

The installation of cashless technology Clover Terminals, provided by AIB, will also allow for increased efficiencies in reporting on cashless trends across the stadium.

Michael Teahan, financial controller of Croke Park Stadium, said: “We are pleased to implement the Clover payment solution throughout Croke Park.  The increased transaction speed and shorter queue times at our food and beverage units will help to enhance the customer experience and internal efficiencies.”

Hubert O’Donoghue, general manager of AIB Merchant Services, added: “As Ireland’s leading payment solutions provider, we are delighted to have partnered with Croke Park on this major investment in providing their visitors with best-in-class payment solutions.

“We have seen a major shift in customer trends over the past two years as they shift away from cash towards card payments, something that’s evident across all sectors of society as card payments across our customer base increase.”

Image: Croke Park