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Mars extends backing of Western Bulldogs stadium

Confectionery company Mars Wrigley has renewed an agreement for naming rights to Eureka Stadium, a home venue for the Western Bulldogs AFL Aussie rules football team.

Mars has extended its deal with the City of Ballarat, Victoria by a further two years, meaning that the stadium will continue to be officially known as Mars Stadium.

Mars has sponsored the 11,000-seat stadium since 2017 through an agreement with the City of Ballarat and the Bulldogs. As part of the extended deal, Mars’ logo will continue to appear around the stadium.

Since 2017, the stadium has hosted seven AFL matches and a range of other sports and events. The Bulldogs’ main home ground is the larger Marvel Stadium in nearby Melbourne.

Two more AFL games are scheduled for Mars Stadium in 2022, plus a first-ever AFL Women’s fixture.

Andrew Leakey, general manager at Mars Wrigley Australia, said: “It’s an honour to once again sponsor such an important part of the local Ballarat community. Ballarat has been an important part of our Mars Wrigley history; we’ve proudly been manufacturing our iconic products here for more than 40 years.

“We feel at home in this wonderful community and it’s a great pleasure to be working alongside both the City of Ballarat and Western Bulldogs to drive a jam-packed calendar of events at Mars Stadium.

“It’s an exciting time for Ballarat; the commitment and investment in Mars Stadium is attracting some of the country’s biggest sporting codes and events which is hugely beneficial for the Ballarat community as a whole.”

Ameet Bains, chief executive of the Bulldogs, added: “Mars Wrigley has a long and storied history with Ballarat, and we’re excited to be so closely aligned with them and the City of Ballarat as we continue to grow our presence in the region.

“Mars Stadium has become our second home. It’s a fantastic facility which has enabled our fans and the people of Ballarat to watch top-flight football, which complements our year-round work in the local community, schools and in junior football.

“Having partners like Mars Wrigley, the City of Ballarat and the State Government will ensure that our partnership will continue to prosper for years to come.”

Image: Rooblu/CC BY-SA 4.0/Edited for size