The Golden State Warriors NBA basketball team, together with its Chase Center home arena, has relaunched SuiteXchange, a resale marketplace platform for premium suite holders.
The platform connects Chase Center premium suite holders with a broader network of buyers interested in single-event hospitality for concerts, events and Warriors games at the arena.
SuiteXchange originally launched in October 2019 and will now be available for owners and buyers of all of Chase Center’s premium hospitality spaces, inclusive of the courtside lounges on the event level, 16-person club suites and four-person theatre boxes.
According to the Warriors, SuiteXchange is the first platform of its kind in the sports and entertainment industry that offers an all-in-one experience for both the buyer and seller. The platform can also be used by other sports teams and venues for their games and events.
As part of the relaunch, the Warriors have partnered with digital experience platform Arc XP, whose tools will be used to give buyers a virtual look inside Chase Center suites, while its commerce platform enables premium suite holders to have direct control over suite availability and pricing.
The relaunched platform now features the ability for buyers to make an offer on a suite product. After a suite owner posts their suite for resale at a set price, buyers have the option to buy the suite at the price listed or make a counter offer, which the owner has the ability to accept or counter.
Brandon Schneider, president and chief operating officer of the Warriors, said: “SuiteXchange, as the first-of-its-kind platform, is a game-changer for everyone involved. As the ticketing landscape in sports and entertainment continues to evolve, we are committed to an innovative and creative approach that meets the needs of today’s and tomorrow’s consumers.
“SuiteXchange, and our partnership with Arc XP, allows us to do just that. This platform enhances the experience for fans interested in selling and purchasing suites; we are able to offer current suite holders a broader network of buyers interested in single game hospitality opportunities, and we are able to better serve digitally native buyers by meeting them where they are, and providing more options even for sold out events.”
Arc XP president, Miki King, added: “In relaunching SuiteXchange, the Golden State Warriors faced the type of challenge that Arc XP is most excited to support. Together, we created an industry-leading suite resale platform, one that enables efficient negotiation between suite holders and buyers, and that leverages rich content to demonstrate the value of Chase Center’s premium products.
“Their business team, coupled with our SaaS platform and team of experts, brought this solution to life in less than half a year and we couldn’t be more excited to see the possibilities for expansion it holds.”
Photo by Corleone Brown on Unsplash
