Oak View Group unites OVG Facilities, Spectra under OVG360 brand

Oak View Group, the global venue development, advisory and investment company for the sports and live entertainment industries, has rebranded its OVG Facilities division and its recent Spectra acquisition as OVG360.

The OVG360 division will offer a range of services, including hospitality and food, booking and content development, private events and curated experiences, global partnerships, premium sales, integrated marketing solutions, public safety, public health and sanitisation, sustainable operations, and parking and mobility services.

The division will also cover customer service and training, venue financing solutions, technology and integration consulting, procurement support, owner’s representative and project management services, and retail development.

OVG360 will place a particular focus on sustainability, assisting venues and client-partners on climate change issues. The company is also introducing GOAL (Green Operations and Advanced Leadership), a programme that will provide venues with a roadmap on how to be more sustainable in their operations.

The new global consulting and certification programme, which is expected to launch shortly, will focus on environmental sustainability, health and wellness, and equity and social justice in OVG’s venues. OVG360 is in the process of working with a small group of leading ‘Legacy Circle’ venues who are “helping define the roadmap for the industry”.

Chris Granger, president of the rebranded OVG360, said: “We authentically understand the challenges and frustrations that owner/operators face because we are owners as well. This isn’t transactional for us. We own buildings. We build buildings. We operate buildings. We put our own capital, our own reputations, and our own expertise on the line every day.

“As such, we have an opportunity to share what we’ve learned, across all facets of the venue management business, with our clients, for the betterment of the venue, the artists, the athletes, and the communities in which we serve. Our clients know we are service-oriented, driven by social responsibility, and committed to their success.”

The rebrand comes after OVG in November completed its acquisition of Spectra, the venue management and hospitality provider, to create a full-service live events company. OVG originally announced the merger at the end of August.

OVG360 will oversee a combination of venue management, hospitality and food services, and global partnerships activities for over 200 venues around the world, including Seattle’s Climate Pledge Arena, New York’s UBS Arena and Co-op Live in Manchester. OVG added London’s Wembley Stadium to its portfolio of partners earlier this month.

Image: Oak View Group