Super League club Warrington Wolves has extended its stadium naming-rights partnership with car dealership Halliwell Jones.
The new five-year deal will take Halliwell Jones’ relationship with the rugby league club to 23 years. The BMW and Mini car dealership has sponsored the stadium since it opened in 2004.
As part of the new deal, a number of digital and match-day activations will be introduced for fans at the Halliwell Jones Stadium. These will include ‘Whizzy Rascal’, a young driver who delivers the match ball ahead of kick-off in a junior Halliwell Jones BMW race car.
The new deal was announced on Friday night as Warrington hosted Catalans Dragons, with Whizzy Rascal delivering the contract to be signed by Wolves chairman Stuart Middleton and Halliwell Jones managing director Phillip Jones.
Warrington chief executive Karl Fitzpatrick said: “We’re thrilled to announce that we’ve extended our long-standing partnership with Halliwell Jones.
“They’ve been on the journey with us from day one at our home venue since the move from Wilderspool and I’d like to thank Phillip and the team for their continued support. Numerous exciting activations are planned for our supporters as part of the renewal which we’ve begun to see already with fan competitions on social media and of course the exposure both parties gained from Whizzy Rascal’s antics.”
Halliwell Jones Stadium will be a host venue during this year’s Rugby League World Cup in England.
Image: Luke Addison/CC BY 2.0/Edited for size