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Features

Tech Stack: Virtual stadium tours, AI solutions and more

Our weekly tech round-up from the stadium and arena sector…

Premier League football club Liverpool will hold a free two-day event in New York to allow US fans to virtually sample the Anfield matchday experience.

The event, which will be held on March 19-20 at Lightbox on 248 West 37th Street, will see fans “transported” to Anfield in fewer than 60 seconds through the use of dynamic 360-degree light mapping, multi-room digital staging, immersive video technology and programmable lighting.

The experience will allow fans to virtually walk down the players’ tunnel at Anfield and sample the view from The Kop.

The NFL’s Denver Broncos have partnered with AI solutions provider WaitTime.

The agreement will provide the Broncos with real-time insights about the fan experience at Empower Field at Mile High, with WaitTime’s technology having been fitted at select stadium entrances and exits. The Broncos will be the first NFL team to leverage WaitTime’s technology.

Rival NFL team the Philadelphia Eagles has also signed a multi-year deal with Kraft Analytics Group to offer new insights into consumer behaviour and activity.

A new data warehouse will serve as the foundation for team business management such as fan and ticketing insights, as well as operational efficiency, incremental revenue opportunities, data security and governance compliance.

TASK has been selected to design and develop a new mobile application for Sydney’s Accor Stadium.

The app will support further innovation of the stadium’s loyalty programme, including member QR code scanning at the turnstile for entry and at point-of-sale terminals for loyalty rewards. Future phases of the app design will include a modulisation feature, allowing stadium operator VenuesLive to deploy apps to additional venues.

Major League Soccer outfit Portland Timbers has selected payments and commerce technology company Shift4 as the official payment solutions provider for its Providence Park stadium.

The partnership will integrate Shift4’s suite of advanced commerce technologies, including point-of-sale hardware, mobile ordering, ecommerce, self-service kiosks and more.

The Pittsburgh Penguins NHL franchise has teamed up with food and beverage company Aramark and food pickup system provider Cargill to trial a new delivery system at PPG Paints Arena.

The new self-service concept allows fans to select and order food and beverage items from an exclusive menu directly at their seats and pick up from one of 24 food lockers located in Section 115 of PPG Paints Arena.

ASM Global has entered into a partnership with technology company PopID to begin verifying payments and authenticating tickets at its venues through facial recognition.

The partnership will initially be rolled out at San Diego’s Pechanga Arena before expanding to other ASM Global venues. ASM Global will work with Pechanga Arena concessionaire Levy Restaurants on the initial roll-out.

Mercedes-Benz Stadium is introducing virtual tours conducted by robots this month.

The robot, named Oculus after the stadium’s roof design, will allow students from across the US the opportunity to participate in a virtual STEAM Tour Experience.

Background image: Zoran Zonde Stojanovski on Unsplash