Tech Stack: Naming rights, lighting systems and more

Our weekly tech round-up from the stadium and arena sector…

Sharks Sports & Entertainment, the parent company of the NHL’s San Jose Sharks and the American Hockey League’s San Jose Barracuda, has signed a 10-year agreement with Tech CU to become the naming-rights partner of a new 4,200-seat arena.

Tech CU Arena will serve as the new home of the Barracuda, the Sharks’ AHL affiliate team. Tech CU joins SAP, Kaiser Permanente, Zoom and Western Digital in the Teal Inner Circle, an exclusive group within the SSE roster of corporate partners.

Tech CU Arena will open in August ahead of the 2022-23 AHL season. SSE’s deal with Tech CU also grants the company a presence at SAP Center through in-ice branding, ATM locations and co-promotional activities.

Allianz Parque, home of Brazilian football club Palmeiras, has signed a partnership with lighting company Signify to fit a new LED system at the stadium.

The system will feature 180 Philips LED luminaries and will meet new guidelines from the Brazilian Football Confederation (CBF). Signify said the system will improve the lighting quality on the pitch and in the stands to create a more comfortable environment for players, fans and viewers watching on television.

It is expected that the new lighting system will decrease Allianz Parque’s energy consumption by up to 73%. The system will also have a lower maintenance cost than the current lighting at the stadium.

PTI Digital has been appointed by Gloucester Rugby to create and deliver a long-term holistic digital transformation strategy across the Premiership club, with a focus to be placed on improving the customer experience.

Gloucester is looking to build a commercial model at Kingsholm Stadium that would create greater flexibility and generate revenue year-round. PTI’s commercial model will be used to help the club capitalise on big event days and enable rights holders to engage and monetise their customer base.

The Washington Nationals Major League Baseball team is implementing CEIA OpenGate technology at all guest entrances at Nationals Park for the 2022 season.

Fans entering the ballpark will no longer need to remove keys and wallets from their pockets or have their bags searched, and will instead be able to walk through the screening system in a single-file line before presenting their tickets.