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Allianz lands naming rights to rebuilt Sydney Football Stadium

The new Sydney Football Stadium currently under construction will be known as Allianz Stadium through a new agreement with the financial services company.

The stadium is set to open later this year and is being built on the site of the former Allianz Stadium, which was knocked down in 2019. The new Allianz Stadium will have a capacity of 42,500 and is being built at a cost of A$828m (£466m/€558m/$614m).

Allianz first secured naming rights to the old stadium in 2012 and the new agreement announced today (Tuesday) will extend its association with the Moore Park venue. Terms of the deal were not disclosed but the B&T news website reported that the six-year agreement will be worth more than A$36m.

The new stadium will be used to host Super Rugby’s New South Wales Waratahs, the NRL’s Sydney Roosters and the A-League’s Sydney FC. The stadium will also be a host venue during the 2023 FIFA Women’s World Cup in Australia.

Construction work on the new stadium commenced in August 2020. Allianz Stadium is currently in the final stages of completion and is scheduled to open later this year in time for the NRL Grand Final.

Stuart Ayres, Tourism and Sports Minister for New South Wales, said: “With state-of-the-art facilities, unrivalled viewing from the 42,500 undercover seats and the finest in-stadium food and beverage offering across the country, Australia’s best rectangular stadium is on track to open in time for the 2022 NRL Finals series.

“We can’t wait to welcome the community back to Moore Park’s new A$828m stadium that’s been purpose-built for the fans. There will be no better stadium experience and access to the world’s best sport, concerts and events than that on offer at Allianz Stadium in Sydney.”

Allianz’s stadium naming-rights portfolio also includes Bayern Munich’s Allianz Arena, Juventus’ Allianz Stadium, OGC Nice’s Allianz Riviera, Minnesota United’s Allianz Field, Palmeiras’ Allianz Parque and Rapid Wien’s Allianz Stadion.

The rebuilding of Sydney’s Allianz Stadium had been due to form part of a wider infrastructure project that also included a major redevelopment project for the city’s Accor Stadium.

Plans for the Accor Stadium revamp were scrapped by the New South Wales government in 2020, with the funds redirected towards job-creating infrastructure projects in a bid to boost the local economy following COVID-19.

Image: Allianz Stadium