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Features

AS Roma to utilise Artificial Intelligence in ticketing strategies

Serie A club AS Roma has partnered with software company Premoneo, which specialises in developing Artificial Intelligence (AI) software, to aid in managing the club’s ticketing system.

Roma will use the platform to make data-driven decisions in promotional and marketing initiatives, fan loyalty strategies and commercial activities.

The software studies variables including tourist numbers in Rome through to the current situation surrounding Covid-19 cases. It can also generate targeted offers that have the Roma supporters in mind.

Roma will be able to analyse factors in real time, combining market variables that cover events happening at the Stadio Olimpico, as well as non-footballing factors like weather, those staying in accommodation and other events taking place in the area.

Read the full story on our sister site: TheTicketingBusiness.com.

Image: AS Roma