Delegate members at FC Barcelona have ratified the LaLiga club’s wide-ranging sponsorship deal with Spotify, with specific terms of the agreement having now been outlined.
Barcelona announced its multi-faceted deal with Spotify last month, with the audio streaming service to assume naming rights to the Camp Nou for the first time in the stadium’s history.
The club has now confirmed that the agreement will consist of four major areas. The deal to rename the stadium as the Spotify Camp Nou will run for at least 12 seasons and take place over two phases – one while renovation work for the Espai Barça project is carried out and another “long-term” agreement once the future stadium has been completed.
The Spotify name will appear on the façade of the Camp Nou’s main stand, with the company’s logo and letters to appear on the seats of the Gol Nord stand.
The other aspects of the deal include front-of-shirt sponsorship of Barcelona’s men’s and women’s teams, advertising assets across the Camp Nou and Estadí Johan Cruyff, and experiences and imagery in audiovisual content.
The stadium naming-rights agreement begins in July and will continue over the redevelopment of the Camp Nou site, as part of the Espai Barça project which aims to transform the club’s facilities and environment into a world-class, new integrated Barça entertainment experience that is open to the city.
Barcelona reiterated that the financial terms of the deal would not be made public, but the club confirmed that the naming-rights agreement is “in line with the parameters required” for developing and financing Espai Barça.
Club president Joan Laporta said the deal “surpasses, in regard to financial figures, any previous sponsorship agreement Barça has had in its history”. Reports in the Spanish media have suggested that the deal will be worth more than €400m (£336m/$440m) in total.
The Espai Barça project will see the Camp Nou’s capacity increase from 98,000 to 105,000. The club’s members voted overwhelmingly in favour of a funding proposal for the project in December.
The online referendum saw 87.87% of members vote to ratify a decision made by the club’s delegate members in October to back the board of directors’ proposal to negotiate a financing operation of up to €1.5bn for the project.
The Espai Barça project also includes the delivery of a new Palau Blaugrana arena and the wide-ranging Campus Barça development. Barcelona hopes to begin work on the Camp Nou expansion this summer and finish the project by 2025. The club hopes to complete work on the Palau Blaugrana by 2026.
Image: FC Barcelona
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