Features

Tech Stack: Mobile ordering, fan IDs and more

Our weekly tech round-up from the stadium and arena sector…

The San Francisco Giants Major League Baseball team is implementing Oracle MICROS Simphony Cloud point-of-sale technology to make it easy for fans to order food and beverages from their mobile devices.

Built-in restaurant business analytics and real-time data access will enable Oracle Park to improve its inventory management to best serve guests while reducing food waste.

Simphony will provide the stadium with insights to make informed decisions based on what is happening across inventory, pricing and promotions. Oracle has been a partner of the Giants for more than 15 years and holds naming rights to the team’s stadium.

Oregon State University is partnering with experience design and execution company ANC to deliver new LED video displays and install an upgraded content management scoring control system at Reser Stadium, which is currently undergoing extensive renovation work.

The new LED video display will be fitted in the stadium’s south end zone, replacing the existing smaller videoboard and static ad panels with a fully digital display footprint nearly three times larger than the current display.

It is hoped the new display will provide fans with a greater viewing experience, with the screen able to show one large image/video or split into multiple content zones to show any combination of live video, instant replays, real-time statistics, graphics and animations, and sponsor messages.

Orlegi Sports, owner of Liga MX football clubs Atlas FC and Santos Laguna, has partnered with identity verification technology company Incode to enhance its security and community strategy.

The integration of Incode’s technology with the Orlegi Sports’ fan ID programme will increase security measures in accordance with new regulations recently announced by Liga MX and the Mexican Football Federation (FMF).

Incode’s technology was used for the first time during matches this week. It is hoped the technology will improve fans’ game-day experiences while providing significant protection for their personal data.

German Bundesliga football club VfL Bochum is installing additional video technology at the Vonovia Ruhrstadion to identify potentially disruptive fans.

It comes after a fan threw a plastic beer cup at a linesman during a recent home match against Borussia Mönchengladbach. VfL Bochum has opted against a blanket ban on alcohol at the stadium and will instead introduce permanent video technology to stamp out any future misconduct in the stands.