Audiovisual systems manufacturer Daktronics has partnered with the Atlanta Hawks to fit a new three-sided marquee display and two parking deck displays at the NBA basketball team’s State Farm Arena.

The installation is currently taking place and is set for completion this spring. The three-sided marquee is located directly above the underground Marta station at the State Farm Arena stop on Centennial Olympic Park drive and is designed to deliver messaging to fans and viewers heading in all directions.

Two sides of the marquee measure 42 feet high by 30 feet wide, with one side standing at 42 feet high by 18 feet wide. The displays combine for 2.9 million LEDs and 3,276 square feet of HD digital space to promote upcoming events, partner information and more.

In the parking deck of the arena, a circular display will measure 20.5 feet in diameter while a wrap display will measure 36 feet high by 138 feet wide. These two displays will feature an additional 4.8 million LEDs and 5,385 square feet of digital signage to the exterior of the venue.

All displays feature 10-millimetre pixel spacing to deliver clear imagery to audiences as they visit or pass by State Farm Arena.

Steve Koonin, chief executive of the Hawks and State Farm Arena, said: “As downtown continues its evolution with two world-class sports and entertainment facilities and the development of Centennial Yards, we are thrilled at the addition of these new pieces that we believe will become signature landmarks downtown.

“By any metric, State Farm Arena is one of the top arenas in the world and its new marquee will bring the incredible feel and energy from within the building to the outside in breathtaking fashion. The spectacular board will complement it all with the bright lights and visuals reminiscent of Times Square.”

Brent Stevens, Daktronics professional sports manager, added: “Bringing the excitement from inside the building to the exterior is an exciting next step in the enhancements to State Farm Arena.

“It’s great to be involved in this project as it showcases our company’s engineering capabilities and how venues can capitalise on those capabilities combined with our LED technology to improve the experience for their fans and audiences.

“Being a partner with State Farm Arena and helping them transform the area around the arena is exciting to be a part of and we look forward to watching how the area comes to life over the next few years.”

Image: Daktronics