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LA Dodgers pursues presenting partner deal for Dodger Stadium

The Los Angeles Dodgers is pursuing a major stadium presenting partner deal after teaming up with marketing agency Sportfive.

The Major League Baseball (MLB) franchise is seeking a field presenting partner for its famous 56,000-capacity Dodger Stadium, which dates back to the 1960s. Dodgers said the presenting partner position will be the most prominent partnership position within the ballpark and will include significant branding and other marketing opportunities.

In addition, Hamburg-headquartered Sportfive will also lead the sales effort for other global partnerships, including the team’s new jersey patch, which was just approved by MLB to begin in the 2023 season.

While Dodgers is not selling naming rights to its ballpark, Sportfive has previously brokered major naming rights deals such as at Juventus’ Allianz Stadium, the Signa Iduna Park in Dortmund and Commerzbank Arena in Frankfurt.

“We are very happy to be working with Sportfive on these unique partnership opportunities,” said Corey Norkin, the Dodgers’ senior vice-president of global partnerships. “For a company to have the opportunity to align their brand with us and our iconic venue, Dodger Stadium, along with one of the most recognisable uniforms in all of sports is truly special. We look forward to working with these future partners.”

Sportfive, previously Lagardère Sports S.A.S., has a portfolio of more than 60,000 rightsholders, brands, hospitality clients and broadcasters, and manages rights and delivers premium events across more than 30 different sports, some of which include the Bundesliga, English Premier League and Los Angeles Lakers.

“The Los Angeles Dodgers are one of the most storied franchises in Major League Baseball and we’re proud to partner with them,” said Neil Glat, co-president Americas at Sportfive.

“The team has been at the centre of many marquee moments in the history of the game of baseball, and we’re excited to utilise our strong international network to find terrific partners that best match with the Dodgers incredible brand.”

Image: Alessandro Porri on Unsplash