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Features

Argentinos Juniors secures new naming rights partner for Estadio Diego Armando Maradona

Argentinian Primera División football club Argentinos Juniors has agreed a new stadium naming rights deal with online jobs portal Bumeran.

The platform has signed on as the Buenos Aires club’s new main sponsor, taking on shirt sponsorship as well as the stadium naming rights. Bumeran’s contract will initially run for a one-year term, through to May 2023, with Argentinos’ stadium now set to be known as the Bumeran “Diego Armando Maradona”.

Argentinos blazed a trail for Argentinian football in August 2018 when the Estadio Diego Armando Maradona became the first stadium in the country to sign a naming-rights partner after an agreement was reached with financial services company Autocredito.

The stadium is named after Argentine football legend Diego Maradona, who made his professional debut at the ground in 1976.

Speaking at a press conference unveiling the partnership, Argentinos Juniors president, Cristian Malaspina, said yesterday (Tuesday): “It is something historic to be able to have a sponsor for the stadium for the second time, which bears the name of, neither more nor less, Diego Armando Maradona.

“Thanks to the growth we’ve had, and how well run the club is, we were able to give ourselves the pleasure of evaluating different alternatives and choosing the one that we believe best suits our club.”

River Plate last month became the second Argentinian club with a stadium naming rights partner, signing a seven-year deal with South American retail company Grupo De Narváez, an agreement that is set to help fund the redevelopment of El Monumental.

The contract, which will run until April 2029, is worth $20m (£16m/€19m), according to local media reports, and will see River’s home rebranded as Mâs Monumental. River Plate president, Jorge Brito, said the naming rights deal will help to pay 50% of the costs of the redevelopment works.

Image: Argentinos Juniors