Tech Stack: FIFA signs blockchain deal, Hockenheimring enters metaverse

Our weekly tech round-up from the stadium and arena sector…

FIFA, football’s global governing body, has entered into a partnership with blockchain technology company Algorand.

The sponsorship and technical partnership deal names Algorand as the official blockchain platform of FIFA. Algorand will provide the organisation with its official blockchain-supported wallet solution as part of the deal.

Algorand will support the 2022 Qatar World Cup as a regional supporter in North America and Europe. The brand also becomes an official sponsor of next year’s Women’s World Cup in Australia and New Zealand.

Algorand will work with FIFA to develop its digital assets strategy, while FIFA will provide sponsorship assets such as advertising, media exposure and promotional opportunities.

Digital entertainment and blockchain company Animoca Brands has secured the licensing rights to include German motor-racing circuit Hockenheimring in its REVV Motorsport ecosystem of blockchain racing games.

Animoca Brands, which specialises in promoting digital ownership for games and the metaverse, will integrate the Hockenheimring in various products across the REVV Motorsport ecosystem, and will produce and sell NFTs relating to the circuit.

The tie-up will give fans the chance to race virtually on the Hockenheimring and acquire a virtual piece of the race track in the form of NFTs. Holders of the NFTs will passively earn a portion of the entry fees, sponsorships, and/or event hosting revenue generated on the virtual racetrack across all REVV-based games in which it features.

The Houston Astros Major League Baseball team has signed a multi-year deal with Uber Eats, which becomes its official mobile ordering platform.

As part of the agreement, Astros fans will be able to skip concession lines at Minute Maid Park by ordering food and beverages on the Uber Eats app. The app uses geolocation technology to allow supporters to place an order within select locations nearest to their seats, pay for items within the app, and collect orders through designated pick-up locations.

During select games, Uber Eats ambassadors will be roaming Minute Maid Park to help educate fans on how to utilise the app. Fans will be able to use the code ‘LevelUp’ to get up to $25 off their first in-stadium order.

The Basketball Champions League has agreed a deal for Moovit to become the official mobility application partner for its Final Four games at Bilbao Arena this week.

Moovit is a mobility-as-a-service solutions provider and creator of its eponymous urban mobility app. Its partnership with the BCL is designed to help fans of the four finalist teams arrive at Bilbao Arena.

Fans can use the Moovit app to receive detailed information on how to reach the arena and be guided to dedicated entrances, as well as a fan zone in the heart of the Spanish city. The app will provide accurate information on all mobility options available, including bus, train, metro, light rail, ferry, trams and bike sharing.