Spanish LaLiga football club RCD Espanyol has partnered with iGaming token Crypto Snack to allow fans to buy tickets, merchandise and food and beverages via Snack, Bitcoin, Ethereum and other crypto tokens.
Crypto Snack, which is headquartered in Barcelona, has agreed a three-year deal with Espanyol. As part of the deal, the company will receive brand exposure on the training shirts and match shorts of Espanyol.
The partnership will enable the club to start accepting cryptocurrency payments at RCDE Stadium, and when fans are buying match tickets or renewing subscriptions. Crypto Snack will also be able to provide hospitality and VIP experiences to its customers as part of the agreement.
Espanyol chief executive Mao Ye said: “The crypto world is an unknown sector for many people, but there is no need to be reluctant to enter. We must know and value all the good things that new technology brings to the football sector. Our intention is that, starting next season, it can be used as a means of payment.”
Crypto Snack chief executive Stuart Morrison added: “The partnership opens the club up to a whole new marketplace and allows Espanyol fans a fun, efficient way to support their team through the use of Snack and other cryptocurrencies.
“For Crypto Snack, the chance to partner with a club that views cryptocurrencies as the future was very special. RCDE understands the value of not just Snack, but the whole crypto community. It is very exciting for current and future Snack holders to be able to use their tokens to buy their new Espanyol kit, a season ticket, or match-day experience.”
The deal has been signed after Espanyol recently partnered with NFT marketplace Fayre. The club’s wide-ranging agreement with Fayre includes in-stadium activations for fans and “unprecedented” NFTs that bridge metaverse and real-life experiences.
Back in February 2020, Espanyol claimed another first for Spain as it announced plans to make RCDE Stadium cashless through a link-up with financial services company CaixaBank.