Arctos invests in Elevate Sports Ventures

US sports and entertainment consulting firm Elevate Sports Ventures has secured investment from Arctos Sports Partners.

The undisclosed strategic investment from the sports investment fund means it will join Elevate’s equity partners, which include NFL franchise San Francisco 49ers, Harris Blitzer Sports & Entertainment, Oak View Group and Live Nation/Ticketmaster.

To date, Arctos has invested in more than a dozen sports franchises, including Fenway Sports Group – parent company of Major League Baseball’s Boston Red Sox, English Premier League football club Liverpool and the National Hockey League’s Pittsburgh Penguins.

Arctos also holds interests in the NHL’s Tampa Bay Lightning and Minnesota Wild, as well as NBA basketball franchises Sacramento Kings and Golden State Warriors.

Elevate seeks to expand revenue streams for its clients by identifying and securing sponsorship, hospitality, ticketing and partnership opportunities. Elevate currently partners with more than 175 teams, brands, and venues across professional sports around the world.

Through the deal announced today (Wednesday), Elevate and Arctos said they will be able to better serve their partners with “unmatched expertise” in building and growing world class professional sports and entertainment organisations.

“We are honoured to welcome Arctos into our family of industry-leading equity partners,” said Al Guido, chairman and CEO of Elevate Sports Ventures.

“Arctos’ dedication to driving the global sports industry forward through investment, strategic approach and access to best-in-class insights, analytics and technology mirrors our own. It is a privilege to be so intrinsically connected to a firm that continues to make bold and pointed investments in the sports industry, with ambitions to advance the greater industry ecosystem.”

Ian Charles, founder and managing partner of Arctos, added: “Together, Elevate and Arctos will provide best-in-class strategic and tactical insights and expertise to support a strong business model across their partner organisations.

“We built Arctos knowing that innovative organisations have an opportunity to grow through smart growth investments across their portfolio. Elevate’s industry experience and data-driven approach deliver lasting growth for its partners, and we are proud to work with Al, (Elevate president) Chip (Bowers), and the Elevate team to continue to expand their impact.”