Indianapolis Motor Speedway, the home of the Indy 500, is to open its first sportsbook lounge through a partnership with gaming group Caesars Entertainment.
Caesars has become an official sports betting partner of the Indy 500 and IMS and will sponsor the remaining IMS races on the 2022 calendar.
The Caesars Sportsbook Lounge at Pagoda Plaza will be open for spectators on practice and race days during May, providing Caesars Sportsbook app users with an elevated viewing experience, complimentary food and drink, live entertainment and racing games to go along with branded giveaways throughout the course of every race.
“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” said Eric Hession, co-president of Caesars Digital. “Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards. This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”
This year’s Indy 500 is due to be staged on May 29.
J. Douglas Boles, Indianapolis Motor Speedway president, said: “We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World. “This is another reason to look forward to an epic and historic Month of May at IMS.”
Caesars has a legacy in Indiana through resorts such as Horseshoe Indianapolis, Harrah’s Hoosier Park and Horseshoe Hammond.