English League One football club Plymouth Argyle has announced plans for a giant digital screen to be fitted at Home Park ahead of next season.
Plymouth said it has carried out an “exhaustive” research process to find a suitable partner to fit the screen. The club has invested in a Bendac infiLED screen, which will be fitted at the back of Block 17 in the Lyndhurst Road Stand and Barn Park End corner.
The screen spans 45 square metres and, subject to overseas shipping, it will be fitted at Home Park in mid-July. Plymouth cited Bendac’s expertise in the field, with the company having fitted screens at venues such as Stamford Bridge, home of Premier League club Chelsea.
It is hoped the new screen will enhance the experience at Home Park on match days and during other events held at the stadium. The screen will possess the ability to sync up with pitch-side entertainment, pre-match Argyle TV programming and live match action, including replays.
The club’s commercial department will also use the screen to promote partnerships with sponsors and deliver advertisements. Plymouth has spent a six-figure sum on the screen and the club hopes to make a return on its investments in a “few short seasons” through existing commercial partnerships and the new digital advertising opportunities it will bring.
Andrew Parkinson, chief executive of Plymouth, said: “We know from discussions with supporters and expressions of interest at Fans’ Forums that Home Park has been lacking in a digital scoreboard, but we also felt that we needed to take time to assess all options available to us and make the best long-term decision for Argyle.
“I am confident that we have done that, and the Green Army will be pleased with the result. A lot of effort has been placed in enhancing the match-day experience, encouraging supporters to get to the stadium earlier, and making Argyle a day out for the whole family. The big screen is another important step forward in that project.”
The location of the screen will ensure that no season ticket holders will be displaced following its installation.
Image: Plymouth Argyle