Lancashire Cricket has signed up Seat Unique to lead premium ticketing and hospitality sales at Emirates Old Trafford.

The two parties have agreed a three-year deal which will see Seat Unique installed as official partner and official hospitality agent of Lancashire Cricket and Emirates Old Trafford. Fans will be able to buy official hospitality packages and VIP tickets to live sports, music and cultural events via Seat Unique’s online marketplace.

Seat Unique will also become the club’s Royal London Cup front of shirt sponsor for the 50-over competition playing kit, starting from this summer.

Daniel Gidney, chief executive at Lancashire Cricket, said: “We are thrilled to be able to welcome Seat Unique to our growing family of partners as the official hospitality agent of Lancashire Cricket and Emirates Old Trafford.

“It’s an incredibly exciting time for us at Emirates Old Trafford with the prospect of seven days of international cricket at the venue this summer, along with a packed domestic schedule, and an Ashes Test to come in 2023.

“As part of our agreement with Seat Unique, there will be plenty of fantastic hospitality packages and premium match tickets available on their platforms so that our supporters and visitors can enjoy the best possible experiences at Emirates Old Trafford.”

Lancashire Cricket will once again welcome the Seat Unique team to the Stadium Business Summit and Ticketing Business Forum, hosted at Emirates Old Trafford on July 5-8, where they will showcase their platform to sports stadiums, arenas, and entertainment venues from around the world.

Following its launch in 2019, Seat Unique has built up a portfolio of partnerships with some of the biggest sports venues in the world such as the Welsh Rugby Union, York Racecourse and Yorkshire Cricket.

Robin Sherry, chief executive and founder of Seat Unique, said: “We are privileged to be the official partner and official hospitality agent of Lancashire Cricket and Emirates Old Trafford.

“Seat Unique and Emirates Old Trafford share the same ambition; to ensure every supporter and visitor has the opportunity to enjoy incredible in-stadium experiences at the iconic venue.

“With 24/7 access to a range of premium match tickets and hospitality packages, fans can now easily book luxury experiences anytime and anywhere, through our trusted online platform.     

“This service will enable more cricket fans to watch their favourite fixtures from the best seats in the house, while enjoying the world-class hospitality on offer.

“We look forward to working with the club and are excited to see fans using our technology to purchase unforgettable VIP experiences.”