Our weekly tech round-up from the stadium and arena sector…
ASM Global has signed a long-term partnership with local commerce platform DoorDash to deploy mobile technology dining solutions at venues across the US.
DoorDash will serve as ASM Global’s on-demand delivery platform partner, launching at the company’s top North American arenas, stadiums, theatres and convention centres in the coming months. The partnership will allow fans to skip traditional lines by leveraging DoorDash services to order within the arena for pickup.
ASM Global SAVOR venues will integrate DoorDash’s platform into their hospitality offerings. Fans and guests will be able to scan a QR code and download or open the DoorDash app to access the venue’s concession menus and premium experience options.
The partnership will officially launch at the Toyota Arena in Ontario, California on Saturday.
The Chicago Cubs Major League Baseball team has partnered with Web3 platform Valence to develop fan engagement experiences at Wrigley Field.
Initiatives will include the launch of an SMS-based wallet, which will enable fans to send a selfie to the Cubs to earn a free meal coupon on game days. Other perks will include store discounts, free drinks and seat upgrades
Glamorgan Cricket has joined Picturepath’s visual timeline app, which is designed to help people with autism and anxiety plan and visualise their daily activities.
The platform features visitor guides for venue partners and Glamorgan is the first cricket club to sign up. The app’s software enables fans who would typically struggle with heightened sensory environments such as sports venues to reduce sensory stress by seeing, planning and preparing for each stage of their matchday visit.
The Picturepath app uses images from each specific venue including parking and transport links, entrances, views from seats, toilets, catering and navigating back home, meaning fans can create visual timelines to manage expectations and reduce anxiety.
The organising committee for this year’s postponed Rugby League World Cup in England has announced Vodafone Business as the official technology partner of the tournament.
The partnership expands on Vodafone’s commitment to sport, with the company also sponsoring Wimbledon, the British and Irish Lions, and Wasps Rugby and Netball. The Rugby League World Cup will take place from October 15 to November 19 and will encompass men’s, women’s and wheelchair competitions for the first time.
The International Basketball Federation (FIBA) will begin accepting LED glass flooring at venues which host its national team and club competitions.
A rule was approved by FIBA’s central board in March and will come into force on October 1. Traditionally, Level 1 competitions have only been played on wooden flooring but the advancement in glass-floor technology means the systems can be used and meet player safety and performance standards.
FIBA’s Equipment & Venue Centre have so far approved two glass floorings, the ASM MultiSports and ASM LumiFlex. The former is a glass sports floor with LED marking lines underneath, while the LumiFlex court is a full-video floor allowing for interactive training applications as well as an enhanced show staging with additional options for advertising.
Major League Soccer franchise Los Angeles FC has signed a three-year extension to its partnership with mobile-first technology company Venuetize.
The partnership includes offering a personalised mobile experience with mobile ticketing through Ticketmaster, payments and ordering through the Venuetize mobile wallet and mobile ordering, as well as an App Clip to provide fans with easier ways to access mobile ordering in-venue on their iPhone.
An App Clip loads a small part of the app experience within seconds and at the moment it is needed, to complete a specific task. The LAFC App Clip can be accessed by scanning the App Clip Codes found on physical and digital signage throughout Banc of California Stadium.
Fellow MLS team Austin FC has signed Atlas Technology Group as an official club partner.
As part of the deal, Austin FC will donate a total of $120,000 (£96,000/€112,000) to Clean Air Force of Central Texas and TreeFolks as part of the club’s Vibrancy through Sustainability community programme. The two parties are also purchasing carbon offsets via TheGoodTraveler.org to assist with removing greenhouse gas emissions by helping offset the club’s airmiles during the 2022 MLS season.
The partnership is designed to bolster Austin FC’s commitment to environmental sustainability, with Q2 Stadium having recently been honoured with the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) Gold certification.
English League Two football club Barrow has announced plans to fit a new LED scoreboard at The Dunes Hotel Stadium in time for the start of the 2022-23 season.
Cumbria Roofing Ulverston will sponsor the scoreboard, which will be located on The Cross Bar wall at the stadium.
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