Tech Stack: Allianz Parque, Fiserv and more

Our weekly tech round-up from the stadium and arena sector…

Pede Pronto has introduced mobile-ordering services at Allianz Parque, home of Campeonato Brasileiro Serie A football team Palmeiras.

Guests attending Palmeiras and other events at the stadium will now be able to make purchases through the Pede Pronto app from their seats and have their food and beverages delivered to them by staff.

The service will initially be available in limited areas of the stadium but will eventually be rolled out to all premium suites at the stadium.

Payment services provider Fiserv has announced that more than 300 sports and entertainment venues are now using its Clover Sport technology, which integrates point-of-sale hardware with specialised software and services such as loyalty and rewards programmes.

Clover Sport offers contactless concession ordering, self-service options and grab-and-go marketplaces, leading to shorter queue lines for fans. Clients include Major League Baseball’s New York Mets and the NBA’s Phoenix Suns and Milwaukee Bucks.

The Bucks play at Fiserv Forum, where nearly 300 Clover devices have powered contactless concession ordering since the arena reopened to fans in March 2021.

ASM Global has claimed a first after US Bank Stadium, home of the NFL’s Minnesota Vikings, recently staged Web3 conference VeeCon, an event that was ticketed through NFTs.

VeeCon was launched by social media mogul Gary Vaynerchuk and took place at the stadium from May 19-22. Nearly 7,000 people attended the event from around the world, with 83% of guests being first-time visitors to Minnesota.

The convention was said to be the first-ever NFT-ticketed event of its kind. Check out our story from earlier this week for full details.

The Detroit Pistons NBA team has signed a multi-year partnership with smart air purification company Aura Air.

As an official partner of the Pistons, Aura Air will install 88 smart air purifiers to clean and monitor indoor air quality in the Pistons Performance Center. Aura Air will also staff information booths and be featured on more than 700 video screens across Little Caesars Arena to engage with fans and educate them on the value of purified air.

The Pistons will use the recently launched Aura Web Platform, a fleet management solution, to maintain the highest indoor air quality standards in public space.

English Championship football club Hull City has signed a partnership with Sypro and will use the company’s risk manager software to manage its assets across the MKM Stadium.

Sypro’s risk manager software allows organisations to review, detect and manage the areas that are most at risk within their operations. Following a successful trial, Hull will use the system to implement asset, compliance and maintenance modules to streamline its ways of working.