HFC Bank lands naming rights to Fiji’s National Stadium

HFC Bank has acquired naming rights to Fiji’s National Stadium, which is located in the capital city of Suva.

The length of the deal, which comes into effect on July 1, was not disclosed. HFC Bank replaces financial services company ANZ as the naming-rights sponsor of the stadium.

HFC Bank has been selected as the new sponsor after the Fiji Sports Council called a tender for interested organisations to put their name forward. The body said the deal with HFC Bank comes at an opportune time as it gears up to host various national and international events.

The newly-named HFC Bank Stadium has a capacity of up to 15,000 and is used to host rugby league, rugby union and football matches. The venue will host Fiji vs Tonga and Australia A vs Samoa in rugby union’s Pacific Nations Cup on July 2. Fiji will also host the Ocean Football Confederation’s Women’s Nations Cup in July.

Rakesh Ram (left of picture), chief executive of HFC Bank, said: “This is a great accomplishment for HFC Bank. This partnership with the Fiji Sports Council will now provide Fiji’s own bank with the most strategic, powerful, and exceptional branding opportunity.

“One of the key strategies of HFC Bank is to create a strong and trusted brand that is on par, if not, better than its international peers. Brand is everything for an organisation and any organisation should be extremely proud to be the naming right sponsor of the most iconic national asset.

“This opportunity will drive HFC Bank’s brand not just on a national level, but internationally as well. This also puts HFC Bank on a path to becoming a recognised and trusted household name, which aligns to HFC Bank’s core strategy to be the most respected and admired organisation in Fiji.”

ANZ Fiji has sponsored the stadium for the past nine years and its most recent deal with the Fiji Sports Council was signed in March 2020. Litiana Loabuka, chief executive of the Fiji Sports Council, thanked ANZ for its sponsorship of the stadium.

Image: Fiji Sports Council