Venue and event management company ASM Global has agreed a multi-year partnership with cloud software firm Infor which it states will result in the live-entertainment industry’s first fully integrated booking, sales, food and beverage, and event management platform for domestic and international venues.

ASM plans to officially begin deploying the recently developed software this month at select US arenas, stadiums, theatres and convention centres. These introductions will quickly be expanded to ASM’s global facility portfolio with the full rollout expected to be completed by December.

ASM Global president and CEO, Ron Bension, said: “Infor’s technology solutions, as part of our one-of-a-kind technology advantage for our clients, will help us further revolutionise guest experiences, promote greater client engagement, increase revenues for partners, and streamline communications from event bookings to sales and marketing touch points.

“It’s another opportunity for us to fuse our global expertise and learnings with the ability to create local solutions for all of our partners.”

ASM’s new global management system can be configured and customised by venue type and size, creating what it claims will be numerous benefits, including increased venue efficiency and profitability, growth of event sales and creating more touch points for enhanced client engagement.

Jason Floyd, general manager of Infor, added: “Infor is committed to innovating and collaborating with leading organisations like ASM Global to provide proven, scalable technology to the hospitality industry at large so that teams are able to utilise modern applications to better understand and cater to patrons and their business.

“When an organisation places less focus on administrative tasks and can automate processes, it is able to quickly deliver tangible business results and better understand and engage loyal customers more effectively.”

Earlier this month, ASM signed a long-term partnership with local commerce platform DoorDash to deploy mobile technology dining solutions at venues across the US.